Description
This shirt was inspired by New York City and the old 60s neon lights from that time. I wanted to blend the logo “S” with the iconic Radio City Music Hall in New York. The neon glow around the letter mirrors the vibrant lights of the city and a nostalgic visual effect. The S logo was created while in high school in a notebook and was never looked at again, until a talk about old times brought it back. The S design is a nod to the creator Sebastian Santiago blending two Ss into one with the slash in the middle. When the S logo was finished we were brainstorming locations that would be a good background for the S and incorporate the neon vice blue into the design and Radio city was a perfect fit.
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